Traction, a pioneering force in Nigeria’s fintech space hosted a collaborative symposium under the banner “Embedded Payments as a Strategic Lever for Tech Businesses in Nigeria: How to Navigate and Execute the Opportunity” This high-impact event united luminaries from various sectors, innovators, and industry leaders for a profound exploration into the realm of embedded payments and its profound potential within Nigeria’s burgeoning technology ecosystem.
The Embedded Payments Forum not only served as a pivotal gathering point but also emerged as a conduit for participants to cultivate profound insights into the transformative capacities of embedded payments. “During the cash crunch period, small to medium sized businesses learnt the importance of embedding payments into their businesses. Even the hawker on the street had to find alternatives to receiving payments’ ‘Mayowa Alli, Co founder of Traction apps reiterated.
The overarching objective was to arm tech entrepreneurs and enterprises with a comprehensive toolkit of knowledge and strategic insights, enabling them to seamlessly harness the power of embedded payments to enrich their product and service offerings.
Among the distinguished luminaries gracing this event were Mayowa Alli, Mayowa Kuyoro, Partner, McKinsey and Co and Zainab Arilesere, Head – Products, Customer experience at Omnibiz – each a notable stalwart within their domains. The session was moderated by Damilola Teidi, Head – Platforms and Networks, Ventures Platform Fund. Leveraging their years of domain-specific acumen, these esteemed panelists orchestrated an immersive discourse that tackled the nuances of embedded payments, simultaneously unpacking the challenges and opportunities that converge around this revolutionary approach. “We live in a global world. We keep having democratization of access to data. Customers’ expectations are increasingly tilting towards embedded payments. People would rather purchase expensive things because the customer journey to pay is simpler. Focus on the customer and delight the customer” Mayowa Kuyoro opined.
In their roles as panelists, Mayowa Kuyoro, Mayowa Alli, Damilola Teidi, and Zainab Arilesere extended a visionary projection of embedded payments’ profound influence on Nigeria’s tech landscape. As they interwove their insights, the discourse unveiled the vital import of calibrating strategies in alignment with consumer preferences, local market dynamics, and the complex regulatory tapestry. The resounding message echoed through each narrative – a comprehensive grasp of these factors is pivotal to efficiently orchestrate the integration of embedded payments solutions.
About Traction
Traction is a Nigerian-based merchant solution platform that provides a one-stop solution for businesses to streamline operations, process payments efficiently, and achieve sustainable growth. With a customer-focused approach, Traction empowers businesses across Africa to thrive in today’s dynamic business landscape. For more information, visit www.tractionapps.co.