- The digital finance company unveils a new brand identity reflecting the company’s expanded focus and commitment to localising the global money transfer experience for immigrants.
- Launched in 2021, the Pesa App has now attracted more than 30,000 immigrant customers, while still enabling free and seamless cross-continent payment across Africa, Europe, America and Asia.
Pesapeer announces its new brand name, Pesa; a nod to the Swahili’s translation of money – and a new identity, reflecting the company’s redefined strategy focused on the global future of cross-continent payment.
Following its launch in the United Kingdom as well as the introduction of digital wallets in Nigeria, and Australia, this rebranding effort is a critical part of Pesa’s effort to reiterate its commitment to delivering customer-centric, digital-led and global-first payment solutions in three areas – seamless money transfer, ease of payment for students, and borderless ease of moving money.
The new brand identity has been unveiled across owned platforms – website, social media, and mobile app. Elements of Pesa’s brand evolution include;
New Logo: As a prominent representation of the company, people and brand, the new logo is simple, clear, and smart. The logo reinforces the borderless strategy with an open door-like frame that passes across the idea of movement without limitation.
New Brand Colors: While the Pesa App retains its Pesa blue, there is an introduction of fresh colours that speak to the diversity and richness of culture. The black symbolises its sophisticated, modern and futuristic features. The green represents its harmonious design and ultra-easy onboarding complemented by delightful customer experience while the pink palettes hope to evoke nostalgia, especially in this increasing immigration climes.
New Brand Tagline: Imagine a smaller world; a poetic nod to how digitization is truly eliminating borders with solutions that drive connectivity and growth.
In the same stream, Pesa is enhancing its innovation-leading remittance solution into a one-catch-all platform for cross-border payments. With an unmatched foundation of cross-country payment, the company is expanding its services across continents and opening new growth areas, leveraging its core cross-border assets – including global settlement capabilities, network, compliance and technology systems – to enable international cross-border payments in minutes.
“While our business has grown over the past few years, it became clear that perceptions of the company have not evolved at the same pace,” said Tolu Osho, Co-Founder and CEO of Pesa. “The rebranding marks a new Pesa both inside the company and out, with a hyper-focus on the global audience and the changing payment environment. Pesa’s core values of ease, inclusion and transparency, along with our clear strategy, will power this transformation as we go to new markets.”
Pesa retains its leading customer experience with its user-friendly interface that allows customers to send money in just a few clicks, transparent and competitive exchange rates and no fees to Africa, Asia, America, etc. Transfers on Pesa remain free for all users and conversation rates to different corridors retain their wide competitive edge over other players.
About Pesa
Pesa, previously named Pesapeer Limited, is registered with the Financial Transactions and Report Analysis Center of Canada (M20300281) as a Money Service Business and also registered as a PSD Agent with The Financial Conduct Authority in the UK.