“How I Use My Phone” is a research project by CcHuB which aims to gather and share data on the pattern of mobile phone usage of different user demographics in Nigeria. This edition focused on students from Nigerian tertiary institutions, in a bid to learn how they interact with their mobile devices. The CcHub has released an infographic that visualises the results of the research.
Over 5000 students participated in the survey, most of them coming from the University of Lagos and Yaba College of Technology (64% and 9% respectively). The research led to some interesting findings.
Social networking is a major reason (89.6%) why students subscribe to internet bundles regularly. The activity dominates mobile phone usage with Whatsapp, Blackberry Messenger and Facebook being the top 3 most used applications (28.4%, 19.4%, 13.4% respectively).
49.1% of the sample identified browsing on the web as the most common use of their internet data. Nearly more than half of the students use more than one phone.
44 percent of the sample owned multiple phones. 0.3 percent as much as five separate devices. Network issues, multiple sim cards and extra battery life were identified as top three reasons for multiple mobile phone ownerships.
The average monthly allowance of students between the age of 17 and 24 is N5000 – 10,000 and 79% of students spend at least 10% of their monthly allowance on internet data. 68.6% of Students use recharge cards within 100 to 500 Naira 27.2% uses 1000 to 2000 Naira and 4% uses 2000 Naria upward. MTN has the largest number of users followed by Airtel, Etisalat and Glo.
Also, phone features and recommendations from other users emerged as the top purchasing factors.
According to the CcHub release, the long-term goal for this project is to contribute to a better understanding of mobile phone end-users in Nigeria to enable decision making guided by empirical data.
