Chinese e-commerce giant Alipay is partnering with Vodacom to develop a super app that will launch in South Africa next year. The app will bundle services like lending, shopping, payments and money transfer on one app, following the one-stop-shop model that has made Ant Financial (owners of Alipay) the world’s most versatile (and one of the most valuable) fintech.
That’s not all. The app will be built to offer lending and insurance to small and medium scale businesses. This app, yet to be named, will be operated by Vodacom while Alipay will provide the technology.
Vodacom’s super app partnership will compete with other telcos in the country. MTN is targeting 16 million users for its version of an Africa-wide super app based on an instant messaging facility. Telkom has transformed its Yellow Pages into Yep, an online marketplace. They have signed up 500,000 SMEs as of last week.
Africa’s financial services landscape is similar to how China’s was a decade ago in that it is not as formal as in Western Europe and North America. The super app model is an inspiration for replication attempts in South Africa and Nigeria (though OPay’s mixed signals has us thinking otherwise).
It remains to be seen whether the model can truly be transported to Africa, without the political and regulatory frameworks behind China’s big fintech successes.
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